You might want to step away from the GIF editor if you think the following situations apply. When shouldn’t you attach an animated GIF to email campaigns?Īlthough GIFs will work great for certain segments of your audience and certain email campaigns, they may not be the best choice for every campaign every time. The key is understanding how and when to send them out. When used at the right time with the right content and the right audience segment, GIFs can make up a vital part of your email marketing strategy. A properly optimized GIF can solve these problems. Most email clients don’t support embedded video.
GIFs are an excellent replacement for video. Dell led the way in 2014 when the company managed to increase revenue by 109% through a GIF-centric email campaign. A very simple custom GIF for product launches or promotional emails can help spark interest and encourage readers to click through. If you’re sending an announcement about a website redesign or how to do something tech-y, creating a custom GIF can help your subscribers get the point without getting too confused. GIFs make it easy to explain complicated concepts. (We’ll show you some animated GIF email examples later on so you get the right idea.) If you’re interested in inserting custom GIFs into your email campaigns, you’re in luck because there are several benefits. Benefits of using an animated GIF in your email campaigns
